Essay Social Media Business

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The Role of Social Media Marketing

...Social Media Marketing: Getting the Point Across Walter Williams Strayer University Introduction In an age where technology is everything social media marketing has become a major instrument in organizations’ advertising strategies. With the development of several social networks such as Facebook, Twitter, and Instagram there are so many avenues available for companies to advertise their products and services. In this paper I will be discussing why the use of social media marketing has increased dramatically for businesses, the advantages and disadvantages of social media marketing for entrepreneurs, how Pepsi has gain an edge with customer insight with the use of social media marketing, the impact that social media marketing will have over the next decade, and the skills need to take advantages of social media marketing. I will also provide two businesses that use social media marketing and how their use allows them to gain an edge on competition. Social Media Marketing Today Social media marketing has experienced a large increase over the last couple years. An overwhelming 94 percent of marketers, when surveyed, stated they employ social media marketing in their advertising (Stelzner, p. 10). Although, according to Stelzner, this number dropped 7% from the previous year, social media marketing is still highly beneficial to a vast majority of businesses. Influencing the power of content and social media marketing can help increase customer fan base and audience...

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The Role of Social Media in Public Relations

...changed in the online world with the introduction of new media, in particular the explosion of social media. This has not only changed how people interact and communicate with each other, it has also had a massive effect on how consumers interact with organisations and businesses. With this in mind, public relations practitioners must now consider how to engage their audience whilst embracing social media as part of an integrated public relations strategy. The term “social media” commonly refers to online social networking sites and blogs and has been proclaimed as leading a universal change that allows instantaneous worldwide, connected communication (Weaver Lariscy et al., 2009, p.314). Where traditional public relations methods such as press releases and statements, can be viewed as being structured and more of a scripted and guarded approach (Anonymous, 2010, p.1), social media has the ability to facilitate a more open engagement method tailored for the target audience, which can be effectively implemented within a multi faceted approach to gain rapid momentum for the organisation as it grows and evolves. Ultimately social media can be the element of a public relations strategy that ‘cuts to the chase’ and delivers the desired messaging to the audience and engages by provided an opportunity for two-way communication and a forum for public opinion, both good and bad (Hudson, 2010, pp.210-1). With this in mind, social media tactics must be aligned with the......

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Role of Social Media in Business

...Nowadays social media plays a vital role in all business and marketing circles. Social media marketing is the best platform to promote your site through social media channels (for example Flickr, Twitter, Facebook) and you will get more number of visitors and huge amount of traffic. And also without spending huge amount of money you can generate more number of visitors and returning visitors. Social media is the best way to promote your business, for instance if you are selling product or publishing ad, then social media is the best way to make your website profitable in a less span of time. Here some of the reasons why should we consider social media for business: Every one wants their own site to be popular and profitable. Site owners always expects a group of people to be their customers and also wants to recommend their site to the third parties in order to expand their customer circle. Social Media marketing is the best way to do this, it helps in gaining large number of visitors and some visitors may even return back to the site to know whether there is any special offers. Your business will automatically grow when there is a group of loyal customers supporting you. You can advertise your brand to huge audience on social media such as Facebook and Twitter and it is a great way to know about what people talking about your brand. Besides, social media helps to get quality links and high Search Engine rankings too. Social media can also be used for market......

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Social Media and Business

...Running Header: SOCIAL MEDIA AND BUSINESS 1 Running Header: SOCIAL MEDIA AND BUSINESS 2 The internet era has brought with it numerous pros in all walks of life be it academic, business, or social. The internet has taken business to an all new level. This includes online shopping, online banking, and online flight booking just to mention a few. Each and every business needs an online presence in order to have an edge over its competitors. The onset of internet improved business a lot, but what has really revolutionized the internet business is the social media. The social media sites form hubs for online interactions of people from all walks of life and of all ages. People meet and build relationships via social media. Social media forms a powerful tool for marketing a business and help it achieve its own goals. The most powerful of all is the word of mouth from friends in the social media or recommendations and /or like. There are numerous social media sites nowadays including twitter, facebook, Google plus and LinkedIn. This essay will focus on facebook as a tool for marketing a business. Just like any other form of business strategy, use of social media has its own share of legal matters that need to be managed appropriately for the success of a business. Marketing managers of business using the social platform should have a good knowledge base and be able to wisely employ the legal tools in their marketing...

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The Role of Social Media in Business

...Head-Digital Marketing & Thought Leadership, Wipro Technologies Rahul Koul www.wipro.com Asia’s Digital Age The Role of Social Media in Business 07.....................................................................................................................About Wipro Technologies 07.....................................................................................................................About WCIR 07.....................................................................................................................About the Author 06.....................................................................................................................References 05.....................................................................................................................Conclusion Employees and Society 05.....................................................................................................................The Social Business - Connecting with Customers, of Digital Natives 04.....................................................................................................................Redefining the “Social” Life - Changing Norms and Values 04.....................................................................................................................The Internet as a Utility 03.....................................................................................................................Abstract Table...

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Social Media in Business‐to‐Business Branding

...Haakon André Elveslett Jensen    Social media in   business‐to‐business branding  How B2B companies can thrive in the new era of digital  communication            Master’s thesis  Trondheim, June 2010  Academic supervisor: Arild Aspelund      Norwegian University of Science and Technology  Faculty of Social Sciences and Technology Management  Department of Industrial Economics and Technology Management              Executive summary  The objective of this study is to explore the implications of social media for business‐ to‐business brand management. Thought leaders of social media and branding in the  online environment are currently doing their work out in the field, whilst the  academics are lagging behind. In order to shed some light on issues regarding how  B2B companies should manage opportunities and challenges in the social media  space, this master thesis seeks to address the topic by conducting an exploratory  study on how B2B companies can utilise social media to enhance the brand.  The study is conducted using a qualitative approach. The purpose is to give an aerial  view of how B2B companies should approach social media, what opportunities and  threats exists, and how they should focus their online strategy to enhance the B2B  brand. The theoretical part of this study builds upon business‐to‐business brand  management due to the growth of B2C brands in social media. The empirical data of ......

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Role of Social Media in Governance

...that it would be the duty of the media to bring this new concept to the attention of the society. To perform the monitoring duty as a mirror of the society, the media have been playing an important role in educating the people about the Information Act and good governance. The news and investigative reports on state performances require insightful information which might have been branded in the past by officials as “confidential”. Whether such classification of information was correct had rarely been questioned in the past. The disclosure of government information by the media not only turns the people into informed citizens while the whole society is shifting towards post-modernity, it also encourages the people to exercise their right to know, which is imperative when they are to make choices regarding their participation in political-socio-economic affairs. Accurate and sufficient information enables the people to better enjoy their freedom of speech, helping them make rational decisions and take the right course of action beneficial to them. On the other hand, the work of the media forces policy-makers and officials to be more prudent about their decisions and activities that affect the livelihood of the people and the development of the society as a whole. They need to prepare to be transparent, accountable and responsible for what they do since their activities may be brought to the attention of the public at any time by the media. In fact, corruption,......

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Role of Social Media

...Faizan Ahmed Khan 15020568 Professor Erum Haider Pol 320 6 May 2014 How do social media shape the social movements in modern times? A comparative study of Ukraine Crimea crisis and Egyptian revolution for democracy! A social movement can look like and be called many things. Whatever their appearance or name, the goal of all social movements is presumably the same: a change for the better. If this is indeed the ultimate objective of a social movement, it is well worth considering how successfully a movement achieves that objective. In the past ten years, several social movements have grabbed the world’s attention for the change they promised. Deemed successful for achieving their goal of change, though not necessarily change for the better, further evaluations have been sparsely performed. However, in judging social movements, what happens is shaped to a greater degree by the media, specifically. We shall look at modern day Egypt and Ukraine in our analysis. The effect of social media—and the Internet more generally—in both sets of protests is undeniable yet also distracting. Like most historic events, these protests and revolutions were in part possible due to a new technology. Flipping through the pages of history we see that The Reformation in Europe was aided by the invention of the printing press; the revolutions of 1848 occurred in some respect thanks to the invention of the telegraph which transmitted news across Europe of one set of protests overnight; the age of......

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Social Media in Business

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Social Media Business Success

...Social Media Business Success Professor Brown Group Five Table of Contents Introduction……………………………………………………………………..1-3 What is Social Media Marketing………………………………………………..4-5 Social Media Success story……………………………………………………..5-7 Interview………………………………………………………………….……7-10 Social Media Do’s………………………………………………………….….7-10 Social Media Don’ts………………………………………………………….11-12 Why the principles are central to good social media………………………...12-13 Summary……………………………………….………………………………..13 References………………………………………………………………………..14 Social media is a popularity tool for individuals and business. As an experiment in the infancy of globalization it has outgrown its original hypothesis’. If sites such as Facebook were their own countries, they would be placed in the podium of power internationally. (Divol. 2012) So, it would be safe to assume that star power is worth its, time spent creating. By publishing high quality work and building a massive amount of followers; your audience will share your information with their audience. (Gunelius, 2013) However, from a marketing stand point business can’t rely on social media alone. “If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating......

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Social Media at a Small Business

...Title: ‘Final Essay’ Word Count: 2,561 Social media at small businesses Introduction Social media is defined ‘as the way in which people interact to create, share, and exchange information and ideas in virtual communities and networks’ (Katona & Sarvary, 2014). Few of the most common social media platforms are differentiated into social networks (such as Facebook, LinkedIn, Google+, instant messaging), collaboration networks (examples: slideshare, Wikipedia, Prezi, Google docs, Zoho docs, survey monkey), image sharing (Instagram, Flickr, Pinterest and Picasa), blogging (Tumblr, Blogger and Word-press), micro-blogging (Twitter) and video-sharing platform (YouTube, Blip and Vimeo). Apple does not use Facebook or Twitter for social media marketing because it is a multinational corporation, but not every business is as large scale and successful as Apple. Social media now represents a new horizon of marketing opportunities to businesses. Marketing is a practice, which establishes what products or services the customers might be interested in. Social media supports the development of marketing of businesses, to have a different perception about the brand; this allows creative methods to implement basic marketing. Social media marketing provides the tools that the businesses needs to be able to observe discussions through the internet efficiently (Assaad and Gómez, 2011). According to Gamboa and Gonçalves (2014) social media marketing has increased customer......

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Role of Social Media

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Social Media on Business

...CHAPTER 1 THE PROBLEM AND ITS BACKGROUND INTRODUCTION The world is undergoing rapid change as well as technology. Before the computers, mobile phones, and tablets were invented, there were typewriters, and books. We even need to go to a library to search something. Now, with just one click or tap, we can now access or learn different things in the internet. One of the leading social networking site is the Facebook. There are 1.59 billion users are active all over the world and still counting. Facebook has affected the social life and activity of people in various ways. Facebook allows people using computers or mobile phones to continuously stay in touch with friends, relatives and other acquaintances wherever they are in the world, as long as there is access to the internet. Before, we can only see advertisement through television, posters, and newspapers, but now that Facebook has launched a new portal for marketers, it is easy for them to promote their products. BACKGROUND OF THE STUDY Facebook is a social networking service launched in February 4, 2004. It was founded by Mark Zuckerberg with his college roommates and fellow Harvard University student Eduardo Saverin. The website’s membership was initially limited by the founders to Harvard students, but was expanded to other colleges in Boston area, the Ivy League, and gradually most universities in Canada and the United States corporations, and by September 2006, to everyone of age 13 and older with a......

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Social Media Marketing for Business

...Social Media Marketing for Business What’s the movement in business today? It’s social media of course!  What’s the most underrated trend in business today? It’s social media of course! It’s hot, it’s cool, but it’s also an unknown. When tapped into, Social media becomes a valuable marketing resource for business. It becomes part of doing business. Traditional marketing focused on push advertisements. The “in-your-face” advertising that continually pushed brands in buyers’ faces. Those days are gone now. The rules have changed and marketing is no longer based on one-way interruption.  David Meerman Scott says, “One-way interruption messaging is yesterday’s message (Scott, 2010, p. 7).” It is now collaboration. Social media is where buyers are spending their time one and where savvy businesses are engaging with consumers. Social media is everywhere.  Buyers are talking about brands and products and making buying decisions using social media. Marketing is now collaboration. Before social media we had new media. New media advertising had become widely popular in the past decade. With new media, advertising became targeted and more direct than with traditional advertising.  Some of the methods of delivering new media advertisements include pay per click advertisements such as the advertisements seen on search engines, banner advertisements, and interactive advertisements.  In The New Rules of Marketing and PR, David Meerman Scott writes “Your best......

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Role of Social Media in Business

...Social Media plays a vital role in all aspects of businesses nowadays. It has helped in turning communications into interactive dialogues among organizations, communities and individuals which has led to a much proper propagation of information. It may include web based or mobile based technologies and the existence in multiple forms has made it all the more tempting and has become a necessity today in the business world. Social media is one of the greatest business gifts of our generation and the reasons why we should take into account social media in business include: • The brands can be easily advertised to huge audience through social media such as facebook, twitter etc. and these can also be used to discover what the consumers are thinking about other brands. • Social media can also be used to conduct market research without investing a lot of funds. This will help to find out the target audience and will thus help in increasing the income through better interactions. • Social media is popular among significant portions of entire human population and they make use of it on a regular basis. Thus these people can be reached out easily. • Social media also provides an opportunity for relationship building with the customers that is otherwise not possible as it is very difficult to reach out each individual. Also through the use of social media, the retail establishment, consulting firm, or Service Company of any business has access to information, prospects and......

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Social Networking has develop and become well known during the past several years, but it is still very difficult for someone new to social networking. The best way to understand it is to think of it like going to a new school where you don’t have any friends. But as you begin to meet people you join group and create a friends list of those with similar interest.

These days it is one of the quickest and least expensive methods to find your customer and help your business grow. It is one of the simplest and cost-effective methods to promote your business. A good social networking presence can help you perform inexpensive market research, create public relations campaigns and gain a better understanding of your marketplace. This type of promotion also can be fun because social networks enhance casual and friendly connections with people who share your passions. Here’s how to use social networking sites to help your business grow.

1) Sign up for accounts at social networking sites

Whenever you think to promote your business on social networking site, the very first step is to register yourself on any social networking website. It is the best way to promote your business, but you can’t depend on any one website. Register yourself on multiple websites which will help you to expand your business so that you can reach to millions of web users and can increase your customer base. You can register with various sites such as MySpace, Facebook, Twitter and LinkedIn, and complete your online profile for each site you join.

2) Know your customer

You must decide what type of customers you are going to focus on and link with them. Most of these sites allow you to browse user profiles and send friend requests. Check out the people and groups who have similar interest that relate to your business and add them to your group of friends. Once you have gathered these people you can communicate with them within the network openly and via private messages.

3) Share information about your company

Once you have joined the social networking site, create a web page on any of the sites such as Facebook or MySpace where you can introduce yourself and your business in which you can include a description of your products or services. Make sure to involve a way for customers to get in touch with you. This can be an email Id, phone no or even a physical address.

4) Create your online presence across the Internet

Keep your social networking profile active. The most prominent way to use your social networking site to promote your business is to remain active. Post regular updates about your products or services to your prominent customers on a regular basis. Initiate your relationship with customers by interacting and ask questions. Your active presence will attract interest from other users and maintain a continuous flow of fresh content which can tempt search engine attention and increase your page rank.

5) Look what customers says about your products

You can measure customer interest by publishing news about your company and can track how many people in your social group give their acceptance to that statement. Most networking sites have systematic recourses available to customers that show them how many times their interactions were shared with others. Some applications such as Klout.com or TweetReach.com can figure out total research from all social networking communities where you have accounts.

6) Obtain positive customer comments

Whenever customer says good things about your company, they are often satisfied to allow you to reprinting their reviews elsewhere in your marketing strategies. Always ask your pleased clients if you can share their reviews with others.

7) Look at the competition, vendors and related professional activity

Always monitor the use of search phrases and activities appropriate to your business can notify you about market news and product improvements. Google gives a facility called as a “Alert” tool in user account that will notify you whenever your recommended key word is used by a website or person. For example, if you sign up for an alert for “ABC Company,” you will be informed each time someone refers to it in a short article, paper article, or community conversation.

Conclusion

Social Networking helps you to connect with a world of potential customers. It is free and can be used as one of the best ways to keep you and your company alive in a market. By using these social networking websites effectively you can develop a potential customer base for your business.

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